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 Veteran Los Angeles Times reporter Mike Boehm has joined MFour Mobile Research as Director of Communications. Boehm will help the company extend its reach as the nation’s leading provider of mobile consumer research through its 4.5 star rated smart-phone application, Surveys on the Go.
He comes to Irvine, CA.-based MFour after a long career as a newspaper reporter. Boehm recently left the Times after nearly 28 years as a pop music critic and a news and feature reporter covering museums, theater and other branches of the arts. Previously he was employed as a staff writer for the Providence (RI) Journal, the Miami Herald and the News-Times of Danbury, CT. Boehm grew up in Connecticut and earned a bachelor’s degree in English from Yale University and a masters from the Columbia University Graduate School of Journalism.
Founded in 2001, MFour does mobile market research, connecting research clients to consumers where they live – on their smartphones and tablets. Capabilities include surveying consumers at the Point of Emotion, in which panelists receive surveys during or immediately after their shopping experience. MFour will debut its latest innovation, MFourDIY, on April 18, allowing clients to design their own surveys, launching to targeted demographics from MFour’s diverse national panel of one million respondents.
For more information about MFour Mobile Research, please visit mfour.com
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