Bellevue’s T-Mobile Largest Sponsor at Baseball’s Mid-Summer Classic
Major League Baseball (MLB) and T-Mobile USA recently announced an expansion of their partnership that will make T-Mobile the first-ever Presenting Sponsor of the MLB All-Star Game on FOX. Under the agreement, T-Mobile will have marquee stadium presence inside Great American Ballpark, on-air integrations throughout the All-Star Game broadcast on FOX and FOX Deportes and in social media. T-Mobile will also conduct a national fan promotion connected to the All-Star Game with details available soon. The MLB All-Star Game presented by T-Mobile will be broadcast live on FOX on Tuesday, July 14 at 8:00 pm ET.
“T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers,” said Bob Bowman, MLB President, Business & Media. “The expansion of our partnership is a great example of T-Mobile’s commitment to baseball and we are looking forward to T-Mobile’s creativity on display at the Midsummer Classic.”
“It’s All-Star Week and we’re going to go big and paint the town magenta!” said John Legere, president and CEO of T-Mobile. “As the first-ever presenting sponsor of the All-Star Game, and the returning title sponsor of T-Mobile All-Star FanFest, I’ve got some surprise Un-carrier style plans to make this year’s All-Star Game a fantastic experience for fans across the country Stay tuned!”
T-Mobile has been deeply involved with Major League Baseball for several years now and after sponsoring T-Mobile All-Star FanFest in 2013 and 2014, the Un-carrier™ returns as title sponsor of this year’s fan-focused event in Cincinnati at the Duke Energy Convention Center, from July 10-14. T-Mobile also sponsors the Cincinnati Reds, hosts of the 2015 All-Star Game, along with several other MLB teams including the Los Angeles Angels, Minnesota Twins, Washington Nationals and their hometown Seattle Mariners. Team sponsorships include player appearances, retail promotions, T-Mobile title nights at the ballpark and other fan activities. T-Mobile also has a license agreement with the Major League Baseball Players Association.
Earlier this season T-Mobile brought back its offer to customers for free access to the premium features in the hugely popular MLB.com At Bat for the 2015 MLB season ($19.99 value). At Bat, the official app of MLB, offers premium features such as live home and away radio broadcast feeds, the MLB.TV Game of the Day and up-to-the-moment pitch tracking. Customers can download At Bat through Google Play or the Apple App Store where it is available across all supported Android smartphones and tablets, iPhone and iPad.
At Bat Offer: Ltd offer; subject to change. 2015 At Bat 15® season subscription only; addit’l in-app purchases not included. Data usage applies.
About the 2015 Major League Baseball All-Star Game
The 86th Major League Baseball All-Star Game will be played on Tuesday, July 14th at Great American Ball Park in Cincinnati and will feature the best of the American League taking on the top players of the National League. Building up to the excitement of the All-Star Game, Major League Baseball will conduct a wide variety of special events and charitable activities for fans both inside and outside of GABP. At the ballpark, the events will include All-Star Sunday on July 12th featuring the SiriusXM All-Star Futures Game and the All-Star Legends & Celebrity Softball Game, and Gatorade All-Star Workout Day on Monday, July 13th featuring the Gillette Home Run Derby presented by Head & Shoulders on ESPN, ESPN Deportes and ESPN Radio. Outside of the ballpark, fans will have an opportunity to experience All-Star Summer through a variety of special events including T-Mobile All-Star FanFest, the five-day interactive fan festival; and the MLB All-Star Red Carpet Show presented by Chevrolet, a free parade of All-Stars. The Midsummer Classic will be televised nationally on FOX, broadcast on ESPN Radio and will be shown around the world by Major League Baseball International. For more information about 2015 All-Star Summer, visit AllStarGame.com.
About T-Mobile
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless serv
ices through leading product and service innovation. The Company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences to approximately 57 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.
