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TAPPP, a New York based pre-paid platform enabling global access to premium live sports content, announced on September 5, 2018, it has secured $5 million in Series A financing, led by leAD Sports/OurCrowd’s ADvantage Fund. The financing also includes the backing of a number of leading venture capital firms and sports technology investors, including Accomplice, Elysian Park, Go4it, Courtside VC and Sterling.VC.

TAPPP Gets $5M for Access to Live StreamingTAPPP

This past April, TAPPP launched its flagship product, an exclusive pre-paid card offering access to the MLB.TV streaming service offered by Major League Baseball. TAPPP cards are currently available at over 5,000 retailers including Walmart and Gamestop, providing live sports access directly to any consumer device. This new platform not only serves the millions of U.S. sports fans who are unable to acquire credit cards, but also the rising generation of young consumers who are shunning credit cards in favor of smarter payment options.

TAPPP’s team has over 20 years of experience in developing and scaling pre-paid card management platforms, and is gearing up for significant growth. “TAPPP is changing the way fans can consume sports content by giving them unprecedented flexibility in how they watch their favorite teams and players,” said Sandy Agarwal, TAPPP’s Founder and CEO. “Together with this strong group of sports investors, we’re excited to begin this journey by MLB games to a large and often overlooked consumer group.” Agarwal added that, with this funding round, the company’s long-term strategy is to expand to 100,000 retail outlets and to bring new sports media products to consumers through league partnerships.

The Series A funding round was led by ADvantage, a global sports tech venture fund. ADvantage is managed as a partnership between leAD Sports, which runs a one-of-a-kind sports entrepreneurship and investment platform initiated by the grandchildren of Adi Dassler, and global hybrid venture capital platform, OurCrowd.

“ADvantage believes that TAPPP can drive innovation in an exciting new category,” said Jeremy Pressman, Partner at ADvantage. “TAPPP is a perfect fit for ADvantage’s debut fund. Its approach to serving untapped viewer segments through a combination of traditional payments and an innovative, on-demand viewing experience, is unique and creative. We at ADvantage are thrilled at the opportunity to leverage our deep connections in the sports market to broaden TAPPP’s reach even further.”

As part of the financing, Jeremy Pressman has joined TAPPP’s Board of Directors.