Bellevue’s T-Mobile Largest Sponsor at Baseball’s Mid-Summer Classic
Major League Baseball (MLB) and T-Mobile USA recently announced an expansion of their partnership that will make T-Mobile the first-ever Presenting Sponsor of the MLB All-Star Game on FOX. Under the agreement, T-Mobile will have marquee stadium presence inside Great American Ballpark, on-air integrations throughout the All-Star Game broadcast on FOX and FOX Deportes and in social media. T-Mobile will also conduct a national fan promotion connected to the All-Star Game with details available soon. The MLB All-Star Game presented by T-Mobile will be broadcast live on FOX on Tuesday, July 14 at 8:00 pm ET.
“T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers,” said Bob Bowman, MLB President, Business & Media. “The expansion of our partnership is a great example of T-Mobile’s commitment to baseball and we are looking forward to T-Mobile’s creativity on display at the Midsummer Classic.”
“It’s All-Star Week and we’re going to go big and paint the town magenta!” said John Legere, president and CEO of T-Mobile. “As the first-ever presenting sponsor of the All-Star Game, and the returning title sponsor of T-Mobile All-Star FanFest, I’ve got some surprise Un-carrier style plans to make this year’s All-Star Game a fantastic experience for fans across the country Stay tuned!”
T-Mobile has been deeply involved with Major League Baseball for several years now and after sponsoring T-Mobile All-Star FanFest in 2013 and 2014, the Un-carrier™ returns as title sponsor of this year’s fan-focused event in Cincinnati at the Duke Energy Convention Center, from July 10-14. T-Mobile also sponsors the Cincinnati Reds, hosts of the 2015 All-Star Game, along with several other MLB teams including the Los Angeles Angels, Minnesota Twins, Washington Nationals and their hometown Seattle Mariners. Team sponsorships include player appearances, retail promotions, T-Mobile title nights at the ballpark and other fan activities. T-Mobile also has a license agreement with the Major League Baseball Players Association.
Earlier this season T-Mobile brought back its offer to customers for free access to the premium features in the hugely popular MLB.com At Bat for the 2015 MLB season ($19.99 value). At Bat, the official app of MLB, offers premium features such as live home and away radio broadcast feeds, the MLB.TV Game of the Day and up-to-the-moment pitch tracking. Customers can download At Bat through Google Play or the Apple App Store where it is available across all supported Android smartphones and tablets, iPhone and iPad.