Brand Founder’s Personal Passion Project to Aid in Finding a Cure
Southern California-based ALOR, known for their portfolio of luxury cable jewelry, is proving jewelry can do good this October. The brand has designed the ‘HOPE’ Affirmation bracelet that will raise awareness and funding for finding a cure for breast cancer. The bracelet will be available via ALOR’s website in early October.
Sandy Zemer, ALOR’s co-founder, is the heart behind the ‘HOPE’. “I was given a similar bangle by my husband at a recent milestone birthday celebration, as were all of my friends in attendance. The bangle symbolized that no matter how many miles or years may separate us, we are always close to each other’s hearts and that support system is always there.” She continued, “With the ‘HOPE’ Affirmation bangle, the message is much the same: the wearer is part of a network, an unwavering support system that will be there throughout their journey.”
Ten percent of sales proceeds will be donated to Here for the Girls, a charity dedicated to healing and saving lives by supporting young women diagnosed with breast cancer, while providing breast health education for all.
ALOR’s president, Ori Zemer, shared, “We are thrilled to be doing our part to support breast cancer awareness and education. The nucleus of this project came from a place near and dear to Sandy’s heart, but we realized there was an opportunity to make a real difference in a sizeable way.”
The bangle bracelet, a 4-row blush rose stainless steel with an 18K gold and pink sapphire-studded ‘Hope’ charm, will be available for $150 via ALOR.com beginning October 1st. Part of a six-piece collection, the ‘HOPE’ Affirmation bracelet is the first in the series to be released. The full collection includes ‘LOVE’, ‘JOY’ and ‘FAITH’ charms, in various combinations of ALOR’s signature colored cables in grey, yellow and classic Noir.
ALOR is a modern fine fashion jewelry and watch brand specializing in 18k gold luxury cable designs and Swiss Made timepieces. The ALOR collections combine casual simplicity with refined elegance for a product that can be worn day and night, by women of all ages and stylistic sensibilities. Based in San Diego, California, ALOR was founded by designer Jack Zemer and his wife Sandy Zemer in 1979. The Zemers’ goal was to create an artful fusion of timeless yet modern pieces that feature sensual, fluid construction and are above all, wearable. The collection is designed in Southern California and featured in a growing global distribution network including Nordstrom and Holt Renfrew. For more information, visit www.ALOR.com.
ABOUT HERE FOR THE GIRLS:
This special, 501(c)(3) not-for-profit women’s health organization was birthed as Beyond Boobs!, Inc. in 2007 by two survivors who experienced first-hand the lack of resources specifically designed to meet the unique needs of young women affected by breast cancer. So they brought together other young survivors in their hometown of Williamsburg, Virginia, to help each other turn their diagnoses into catalysts for positive transformation. This initial grassroots, in-person support group expanded into Beyond Boobs! Not-Your-Typical Support Systems in communities in different states, and it is growing. Vicki Tashman’s 2015 gift of the not-for-profit Pink Link, her online support community for breast cancer survivors, greatly extended the reach of their special style of support. With each retaining its own identity, Beyond Boobs! (in-person support) and Pink Link (online support) joined forces in 2016 under the name Here for the Girls, Inc. to reach more young women with their core offering, love.