Almost every day Virtually Famous Marketing and Local Business Scoop receives news and announcements – sometimes they are sent by PR companies who don’t bother to read Submission Guidelines for Local Business Scoop. Today we were sent information on the 28 winners of the 2017 Product Award – but they aren’t going to be official announced until February 9th.
SPOILER ALERT : Winners of the 2017 Product of the Year Awards
Here are the official winners of the 2017 Product of the Year Awards from Kantar TNS. (Not sure if any of these are customers)
- Car Care: Rain-X Latitude Water Repellency Wiper Blades
- Foot Care: Amopé GelActiv Insoles & Inserts
- Skin Care: Kleenex Facial Cleansing, Exfoliating Cushions
- Feminine Care: SweetSpot Labs Washes & Wipes
- Lip Care: Carmex Comfort Care Lip Balm
- Hair Treatment: Schwarzkopf Keratin Color
- Oral Care: Sensodyne True White
- Eye Care: Clear Eyes Pure Relief Preservative Free Eye Drops
- Health and Wellness: Centrum MultiGummies for Women & Men
- OTC Immediate Relief: Mucinex Fast-Max and Sinus-Max® Liquid Gels
- Home Care: Lysol Disinfecting Wipes
- Bathroom Cleaner: Lysol Power & Fresh 6 Automatic Toilet Bowl Cleaner
- Bath Tissue: Charmin Essentials Soft
- Liquid Laundry: Tide purclean
- Laundry Pacs: Tide PODS Plus Febreze Odor Defense
- Fabric Conditioner: Snuggle PLUS SuperFresh Dryer Sheets
- Laundry Booster: Downy Fresh Protect with Febreze Odor Defense
- Air Care: Air Wick Bloom Scented Oil Warmer
- Sugar Confections: Werther’s Original Soft Caramels
- Chocolate: Russell Stover Pecan Delight
- Salty Snacks: SimplyNature Organic White Cheddar Puffs
- Healthy Snacks: Del Monte Fruit Refreshers
- Specialty Bread: Sara Lee Artesano Bakery Bread
- Dessert: Inspired by Happiness Cravin’ for Cookies & Cream Layered Cake
- Sweetener: SPLENDA Naturals Sweetener
- Beverage: Tetley Super Tea
- Wine: Broken Clouds Pinot Noir
- Spirits: SMIRNOFF Red, White & Berry
About Product of the Year
Product of the Year is the world’s largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar TNS
Kantar TNS is one of the world’s largest research agencies with experts in over 80 countries. We provide actionable insights to help companies make impactful decisions and drive growth. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world’s leading data, insight and consultancy companies.
To get your product in the 2017 Product of the Year awards, contact Virtually Famous Marketing.
[…] article first appeared at Local Business Scoop, but Virtually Famous Marketing also wanted to share advance notice of the 2017 Product of the Year […]