Naked Princess, the boudoir-inspired lifestyle brand founded by Jordana Woodland in 2011, is proud to announce a new look, flagship store and name, Le Marché by NP.
Naked Princess Reveals Rebrand to Le Marché
The comprehensive rebrand includes a new logo and website, www.lemarchebynp.com, as well as a new tagline: “A Place. A Moment. A Lifestyle,” which captures the brand’s enduring commitment to offering quality products that make your everyday experience more beautiful.
Woodland sees the transition to Le Marché by NP as a natural progression to embrace and celebrate everything that Naked Princess has become.
“My vision from the very beginning was that Naked Princess would be a lifestyle brand. When we launched the company, our main focus was designing beautiful lingerie and beauty products, but over the years we’ve added so many different facets to our product offerings like loungewear, athleisure & “Mommy& Me” styles. It takes time for a company to truly come into itself and that’s precisely what has happened with ours,” Woodland said.
The Le Marché by NP flagship store in Whitefish, Montana will open its doors on August 30, 2018. The 1300 sq. foot space, complete with dazzling chandeliers, custom wood built-ins and neon signage will have the same brand offerings as the website, as well as some exclusive third-party items from Maileg, Meri Meri, Tiny Whales, Chronicle Books and more. The store in downtown Whitefish will also feature a “Boudoir Bar” coffee bar with a custom pink La Marzocco espresso machine, so guests can sip their favorite Stumptown coffee and espresso-based drinks as they discover beautiful, quality treasures.