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TwitchCon2017 Focuses On Celebrating Community

TwitchCon2017 Focuses On Celebrating Community

twitchcon2017 bellevuebusinessjournal.comThe annual TwitchCon2017 event kicked off this weekend October 20-22nd, 2017 in Long Beach, California. Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon.com.
The keynote was presented by CEO Emmett Shear and hosted by Director of Programming Marcus “djWHEAT” Graham, and featured other key executives, including EVP Broadcaster Success Jonathan Shipman, VP Developer Success Kathy Astromoff, and SVP Commerce Ethan Evans.
The theme for the 3-day weekend event was “our stage, your story.” The focus was on bringing everyone together who’s made Twitch such a vibrant place, with a spotlight on creators, publishers, and developers.
It’s a very smart move for a company/service like Twitch to focus on celebrating the community that has helped them thrive. If it wasn’t for the community they wouldn’t be as successful as they are today bringing in more than 45 million gamers gather every month on Twitch to broadcast, watch and chat…
In addition to celebrating creators they announced new features and tools:

  • Stream summary: Creators want to know how their stream went after it ends and starting in November, Stream Summary makes that a reality. This summary will include the most relevant stats around viewers, follows, and chat activity, surface top clips, and show how their last stream impacted progress towards becoming an Affiliate or Partner. Timing: November, 2017
  • Achievements: Achievements help creators trace the path to Affiliate and Partner status by showing them their progress toward each requirement. Achievements also help creators learn Twitch streaming basics, improve their channel, connect with their community, and more! Timing: November, 2017
  • Raids: Raids–a way that creators help each other grow by sharing their community with another channel–are now easier than ever. A new /raid feature allows streamers to seamlessly let their viewers join a raid and then drive traffic to another streamer. This new feature also includes tracking to see who raided your channel and improved moderation features, such as the ability to choose who can raid your channel through new settings. Timing: November, 2017
  • Rituals: Rituals make it easier for creators to celebrate special moments that bring their community together. The initial Ritual enables creators to signal to their community in chat that a visitor is new to the channel and to welcome them. Timing: November, 2017.
  • Premieres: Premieres allow creators to maximize the excitement, anticipation, and viewership around new uploaded content by creating live first-viewing events. Similar to how people gather around the TV for the debut of a favorite show, fans can now do the same virtually for a creator’s new uploaded content. Creators can watch along with their community to provide insights, commentary, or just enjoy the show with their community. Timing: Q4 2017
  • Rooms: With Rooms, creators can develop smaller, parallel chat groups for users with shared interests, including moderators, subscribers, followers, and other community members. Timing: Q4 2017
  • Subscription gifting: Subscription Gifting allows anyone to gift 1-month subscriptions to any streamer’s channel to anyone on Twitch. Timing: Pre-holiday, Q4 2017
  • In-Extension purchases: Enables partners and affiliates to earn revenue from developer-created digital items that viewers buy within Extensions. Timing: Beta in November, 2017

The following milestones were also announced:

  • Twitch’s commitment to building the most means of monetization for creators has resulted in a massive year-over-year increase in revenue. In 2017, more than double the amount of money was paid to individual Partners with 71% more money generated on average.
  • Twitch Prime, which was announced at TwitchCon 2016, has been a huge success, bringing in 50% more subscriptions for streamers. That works out to one new sub every four seconds.
  • Representing one of the most successful discovery features Twitch has launched is Clips, which are up to 60 second snippets of video. There have been more than 1 billion views of Clips on Twitch since launch, including over 2.4 million views for the most-watched Clip of all timeby JurassicJunkie.
  • Earlier this year, Twitch expanded monetization support to tens of thousands of non-partnered streamers with the Twitch Affiliates Program.Within six months after its launch, over 110,000 creators have joined the program.
  • To ensure the best quality of service, video delay has been reduced an average of 60%.
  • AutoMod, the machine-based learning chatbot that ensures creators can effectively mitigate inappropriate behavior in chat, currently scans over 320 million chat messages a month.
  • Twitch Extensions are a new set of tools that allow developers to help creators customize their channel pages with interactive experiences. They’re flexible, dynamic, easy to build, and easy to use. In the six weeks since launch, streamers have shared their extensions with over 15 million viewers, and more than 1100 developers have registered to create an Extension.

Are you live-streaming on Twitch? Comment below we would love to know if our readers are using this platform.

Google and Walmart Partner to Battle Amazon

This post first appeared at Local Business Scoop by Sridhar Ramaswamy, Senior Vice President of Ads & Commerce at Google Shopping isn’t always as easy as it should be. When was the last time you needed to pick up something from the store but didn’t have the time to make the trip? Or you went… Continue Reading

Costco, Target and Walmart Partner with Google to Go to War Against Amazon

by Sridhar Ramaswamy, Senior Vice President of Ads & Commerce at Google Shopping isn’t always as easy as it should be. When was the last time you needed to pick up something from the store but didn’t have the time to make the trip? Or you went to the store only to realize they didn’t… Continue Reading

Amazon Celebrates World Book Day with Global Free Library in Seattle Thursday April 20

WHAT:                On Thursday, April 20, Amazon invites the Seattle community to come together to celebrate reading and inspire everyone to take some time for reading and books, in honor of World Book Day (which falls on Sunday, April 23rd).  Amazon will host its first ever celebration of World Book Day with a Global Free Library… Continue Reading

Amazon Prime ‘Levels Up’: Introducing Twitch Prime

Prime members get exclusive discounts on new games, free digital games and in-game loot, plus a premium experience on Twitch—the world’s leading social platform and community for gamers Amazon and Twitch have announced Twitch Prime, a new set of Amazon Prime benefits created for gamers. Prime members get exclusive discounts on pre-order and new release games,… Continue Reading

Amazon Reverses Position on Pay Equity Fight, Shareholder Resolution to Be Withdrawn

After Initially Opposing Resolution at SEC and Losing Fight, Amazon Responds to Shareholder Pressure and Now Says It Is Addressing Gender Pay Gap Online retailing giant Amazon.com is now the third major US tech company this year to commit to gender pay equity.  As a result, a shareholder resolution filed by Arjuna Capital and Baldwin Brothers… Continue Reading

SEC Rejects Amazon Attempt to Kill Shareholder Vote on Closing Gender Pay Gap

Even Though Intel and Apple Have Led the Way, Responding to Shareholder Urging to Pay Women Fairly, Online Retail Giant Refuses to Address Problem. When Amazon shareholders meet in June, they will vote on a resolution urging the company to close the gender pay gap.   This week, the Securities and Exchange Commission (SEC) rejected an… Continue Reading