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Industrial Revolution Unites Marketing & Product Development Teams

ByJoe Connector

Feb 23, 2016
 Industrial Revolution, the privately-held Washington manufacturer and distributor of essential and reliable outdoor accessories through brands such as UCO, Light My Fire,Morakniv and others, is proud to announce the promotion of Peter Pontano to Director of Marketing & Product Development. 
Pontano has been with Industrial Revolution since 2013, and was previously responsible solely for product development. With Pontano’s promotion, Industrial Revolution will merge

their marketing and product development teams into one unit. This will strengthen brand presence by unifying product and brand messaging, while streamlining product launches at the same time.

“I am very pleased to announce the promotion of Peter Pontano to the Director of Marketing & Product Development. Peter is a unique individual in that he is both a Creative, and a Process guy,” said Industrial Revolution President Graeme Esarey.  “He has been a great champion of design in the company, and has been informally leading the creative team for some time now. He has personally been involved in the design of our innovative new headlamp series, as well as leading our lantern development.”
Pontano has demonstrated his creativity through UCO’s brand development and the popular UCO #TrashTag project, and his skills have made him an invaluable asset to the marketing team. Pontano also manages the product test teams, and in his new role will be very active with ambassador collaboration, as well.
Prior to joining Industrial Revolution, Pontano was the Senior binding designer for Ride Snowboards. He has been named on a number of patents while at Ride and Industrial Revolution.
About Industrial Revolution
Founded in 1971 as UCO, the Original Candle Lantern company, Industrial Revolution has grown to become a leading manufacturer and distributor of inventive products that promote fun, safety, and comfort in the outdoors. In addition to UCO Candle Lanterns™, Stormproof Matches™ and portable grills, Industrial Revolution makes YayLabs! Ice Cream Balls and Pedco tripods and clamps. The company is also the US distributor of cutting-edge product lines from around the world, including Swedish Light My Fire® products such as the Spork and FireSteel®, and US and Canadian distributor of Sweden-based Morakniv® knives, as well as German-based Esbit solid fuel stoves and cookware.