Ross Geller ‘s couch Revelation By Spareroom

For most people moving can be pretty stressful. The first hurdle is transporting everything to your new place, the next is actually getting it into the apartment. For many this is the most stressful bit – will the couch, bookcase or refrigerator fit in the building and through the front door? That’s why Ross Geller, a classic episode of Friends still resonates so strongly with the public today, has become a popular meme and even been voted the best Friends moment ever*. It is, of course, the one where Ross attempts to maneuver a new couch up a stairwell while repeatedly yelling ‘PIVOT!’, only to get stuck, cut the couch in half and return it to the store.

Was ‘pivot!’ the cause of all their problems? Could Ross, Rachel and Chandler have successfully moved the couch up the stairwell by adopting a different method? Roommate site SpareRoom turned – or was that pivoted? – to mathematics to answer that question. And crucially, while Ross was actually correct to order ‘pivot!’ it was a subsequent lack of ‘tilt’ that ultimately led to the couch getting stuck.

Indeed, by analyzing the iconic scene in meticulous detail and estimating the dimensions of the stairs and the couch (which included running a staggering 10,000 simulations based on different measurements) SpareRoom and data science consultant Caroline Zunckel PhD have produced an equation and methodology explaining how Ross could have moved the couch into his apartment – if he only thought to tilt it at precise points on the stairwell. 

Featuring in-depth workings and diagrams, the mathematical solution would have saved Ross hundreds of dollars. The findings might even come in useful for real-life roommates in a similar situations to Ross**, if they’re mathematically-inclined, that is!

A simplified illustration of the Friends solution can be viewed here:

The killer equation Ross needed to get his couch around the corner and up the stairs:

Angle of vertical tilt (T) = 44.15064 -11.94274xWS (Width of the Stairwell) + 8.69119xWC (Width of the Couch) + 3.65961xLC (Length of the Couch)

The Friends solution

Step 1: First Ross should have measured the width of the stairs (WS), and the width (WC) and length (LC) of the couch.

Step 2: Ross then should have used the equation to find out the minimum angle (T) that the couch would need to be tilted upwards to move around the 90-degree corner of the stairwell.

Step 3: After carrying the couch to the corner Ross, Rachel and Chandler reach a point where they can’t move any more. When this happens Ross, Rachel and Chandler should have rested the couch against the corner.

Step 4: Here the friends should have tilted the couch vertically towards the ceiling until the angle between the stairs and the base of the couch was greater than or equal to T. At this point the vertical length of the couch would be smaller than the horizontal length and they should have been able to successfully pivot the couch round the corner without it getting stuck. 

Step 5: Once round the corner Ross, Rachel and Chandler should have moved the couch back to its original orientation and the carried it up to the apartment.

Caroline Zunckel commented: “By applying Pythagoras’ theorem to the estimated measurements of Ross’s sofa in a vertical position and dimensions of the stairwell, I was able to establish that it would have been possible for Ross to get the sofa up the stairwell and into the apartment without resorting to the extreme measure of chopping it in half. It’s quite simple really!”

Matt Hutchinson, Communications Director at SpareRoom, said: “We know moving new furniture into an apartment can be challenging. Ross isn’t the only one to end up with his couch stuck in a stairwell or corridor. Although the research contains some headache-inducing math, the solution for Ross is pretty simple: ‘pivot’ and ‘tilt’ – and take a little time to measure up before you buy any furniture. That, or, hire in the professionals!”

To help roommates move their furniture a little more successfully than Ross did, removal and furniture company LiveFeather has provided top tips on what to look out for:

1)    Measure twice, move once

The old carpenters’ saying, “measure twice, cut once” isn’t just for making furniture, it’s for moving it too. Always break out that tape measure before you break a sweat; your unscuffed walls will thank you.

2)    Get pieces that come in pieces

As annoying and headache-inducing as it might be to put furniture together (I’m still wondering where that last screw for my bed goes), it does mean that it’s easier to move around.

3)    Don’t buy everything all at once

Once you’re in a new apartment, it can be tempting to go out and get every single piece of furniture you need all at once. The only problem is, furniture always takes longer to assemble than you think, so if you’d don’t get everything done, you could be stuck with no bed, no couch, and half a dresser. Borrow the air mattress your mom says is “definitely worth keeping” and build your space in stages.

4)    Make sure your building is cool with it

Depending on what kind of space you have, your building might have very strict rules on moving large items in and out. Booking elevators in advance, getting certificates of insurance, and other nit-picky rules could be in your lease agreement, which you definitely read all the way through, right?

– ENDS –

For more information or to request the full report written by Caroline Zunckel please contact or 020 7234 9150

Notes to Editor: 

*The PIVOT! scene on the staircase was voted the favourite Friends moment by thousands of fans last year on 

**The mathematical solution developed was based on running 10,000 random simulations with differing combinations of the estimated width of Ross’s stairwell passage, and the width and length of his couch. While the general principle can potentially be useful in real-life situations, it is still an approximation based on the scene seen in Friends.

Seattle’s Pixvana SPIN Studio Now Offering VR Casting

Pixvana SPIN Studio VR CastingVR Casting THE Next Big Thing from Paul Allen and Bill Gates – backed Pixvana

Seattle-based Pixvana, a company that powers the future of XR storytelling and immersive media, today announced the release of Virtual Reality (VR) Casting to its SPIN Studio platform. VR Casting is a first-of-its-kind solution that lets customers easily manage and distribute VR videos from SPIN Studio to targeted VR headsets. A streamlined process lets customers share their immersive experiences with a simple “pair-and-share” feature that securely delivers the highest quality content to any audience, anywhere, at any time. Continue reading “Seattle’s Pixvana SPIN Studio Now Offering VR Casting”

The Lions Den Seattle and Tom Douglas Launch Round Two for Start Up Submissions

The Lions Den SeattleThe Lions Den Seattle by Tom Douglas and Jeri Andrews Announces 2nd Round

The Lions Den Seattle is a lot like the City of Seattle.  The Lions Den Seattle and the City of Seattle have always been at the precipice of innovation. A brainchild of Tom Douglas, of Tom Douglas Restaurants, and Jeri Andrews, entrepreneur and philanthropy master, The Lions Den Seattle has become an innovative and generative entrepreneurial think-tank turned investment opportunity. Think Shark Tank with a soul and start-up support done right – and this year, The Lions Den Seattle is approaching new heights, accepting a second round of startup submissions for the October 22nd Lions Den Pitch Event.

Just four months after the inaugural The Lions Den Seattle event, Sara Johnson, owner of Grass & Root Juice Company, inked a deal with Hotel Ändra owner Craig Schafer.  Although the details of their agreement are not public, The Lions Den Seattle discloses that Sara was able to keep 100% ownership in her company. After purchasing a dilapidated truck, Sara is on her way to bringing juice to our streets.  She intends to open for business later this summer, and until then is working on the design and build out of her juice kitchen on wheels.

This year’s “Best in Show” winner, Stacy Flynn, presented her startup called Evrnu, a revolutionary, new technology that recycles cotton garment waste to create premium, renewable textiles. After The Lions Den Seattle, Stacy has successfully generated beautiful fabric and garnered great interest from current clothing labels to utilize the fabric for the manufacturing of upcoming fall collections.

The next big Lion’s Den Pitch Event will be held on October 22, 2015 at the Palace Ballroom in downtown Seattle. Six finalists will present to a panel of Seattle’s who’s who within the business community, including Tom Douglas and Jeri Andrews. The panel will listen, ask questions, and decide if they want to partner. Provided with capital and expertise, your late night garage project or genius idea might just turn into the next billion-dollar company.

Co-founders Tom Douglas and Jeri Andrews are now accepting applications for the second round of The Lions Den Seattle, seeking businesses that range in levels of fundraising stages. Ideal submissions are those that incorporate socially conscious elements, or in some way provide a benefit to our community.  All startups are welcome to apply, including (but not limited to) food, consumer products, technology, manufacturing, and retail.

Applications are due August 20, 2015; please visit for more information on submissions and event details.


New England Patriot’s Owner Robert Kraft Brings Delegation of 19 NFL Hall of Famers to Meet with Ten Leading Startups in Jerusalem with Mayor Nir Barkat

OurCrowd, equity crowdfunding platform and investor in Israeli startups, together with Jnext – the Jerusalem Development Authority program supporting and promoting tech-entrepreneurship in the city, hosted 19 members of the U.S. Pro Football Hall of Fame for an exhibit of the latest technologies coming out of the “Startup Nation.”

The goodwill trip to Israel, coined “Touchdown in Israel: Mission of Excellence,” was organized by New England Patriots Chairman and CEO Robert Kraft, in coordination with Israel’s Ambassador  to the United States, Ron Dermer. The week-long visit kicked off with the technology expo in Jerusalem’s Old City. Members of the delegation received an up close look at the best of Israeli high-tech innovation via ten hand-picked companies, seven of which are funded on the OurCrowd equity crowdfunding platform.

“Jerusalem was recently voted by Time Magazine as one of the world’s five emerging tech hubs and that can truly be seen today,” said Jerusalem Mayor Nir Barkat. “I think it’s a combination of really understanding our past and the beauty and the power of Jerusalem and its history. I believe in a very strong connection between our past and our future. More and more high tech entrepreneurs see their future here.”

Patriots owner Kraft said the visit was transformative for the entire delegation. “I don’t think there’s a better place that you can bring people no matter what their faith might be. They come here and their lives are changed,” he said.

The NFL legends were greeted with a demo of ReWalk, a wearable bionic skeleton that allows individuals with spinal cord injuries to walk again.

OurCrowd CEO Jon Medved introduced the football greats to a demonstration of OurCrowd portfolio company Elminda, the world’s first FDA-approved neural functional assessment tool to visualize serious brain trauma and illness. Elminda was recently named one of the 50 most innovative companies in the world by Fast Company.

“Elminda is a perfect example of the kind of breakthrough technology coming out of Israel which is close to the hearts of these football greats. It offers a potentially huge breakthrough for mitigating sports injuries, detecting sports based concussions, advancing brain research and changing the lives of the two billion people worldwide living with brain disorders,” said Medved.

“Through crowdfunding, the investment world is being democratized and individual investors can now get a stake in Israeli technology meaning they have a stake in Israel,” said Ron Dermer, the Israeli Ambassador to the U.S. 

Other companies on display included OrCam, an intuitive portable device with a smart camera designed to assist the visually impaired; Glide, the world’s first and only messaging application with streaming video technology; Inpris, technology that recognizes the individual movements of each fingertip anywhere on a touch-screen; MUV Interactive, a state-of-the-art solution for interacting with multiple screens and media sources through touch, remote and voice interaction; BriefCam, the video analysis software keeping our city streets safe; Consumer Physics, makers of SCiO, an advanced optical spectrometer that allows users to identify the chemical makeup of anything around them; Cimagine, the most visually advanced and user-friendly way for consumers to envision and interact with physical products in virtual reality and Highcon, which manufactures the Euclid, a machine that automates packaging production by bringing it into the digital age.

The response of the players to the technology on display was powerful and immediate.

“I think the exoskeleton’s ability to help a paraplegic walk is such an emotional thing to see,” said NFL Hall of Famer David Baker. “[We were interested in] every one of these companies, from helping the consumers to helping blind people read, to helping process information better. For a lot of our players, [we appreciated] the ability to understand what’s happening in the brain with a concussion. It was all fantastic.”

It’s been very, very great and exceeded my expectations to a great extent,” said NFL Hall of Famer, Curly Culp. “I’m just so glad to be here and learn about the history of Israel and how things are moving forward. I think the hospitality, the people, the history of this place, the holiness of this place you know it’s a very spiritual and educational experience for me.”

About OurCrowd: OurCrowd is an equity crowdfunding platform for accredited investors to invest in Israeli and global companies. Managed by a team of seasoned investment professionals and led by serial entrepreneur Jon Medved, OurCrowd vets and selects opportunities, invests its own capital and brings startups to its accredited membership. OurCrowd investors must meet stringent accreditation criteria and invest a minimum of $10,000 per deal of their choice. OurCrowd provides post-investment support to its portfolio companies, assigning industry experts as mentors and taking board seats.  OurCrowd has raised over $130M in equity crowdfunding for its 70 portfolio companies, which include leading companies, such as: Borro, BillGuard, Consumer Physics (SCiO), BioCatch, Abe’s Market, and ReWalk, OurCrowd’s first portfolio company to complete a successful IPO on the NASDAQ

Azimo Raises $20 Mil to Fuel Global Growth

Azimo, the London based digital money transfer service, recently announced that it has raised an additional $20 million in financing. The funding will advance Azimo’s mission to be the world’s leading low-cost, mobile and social money transfer service.Azimo

Azimo s Series B funding round was led by Frog Capital, with participation from MCI Investments and existing investors*, including and Greycroft Partners, among others.

Azimo is a provider of online and smartphone-based money transfers – providing a fast, secure and low-cost alternative to legacy high street remittance services. Founded in 2012, the company has built the most comprehensive network of any digital player, sending money to over 200 countries, reaching 5 billion people with over 80 different currencies**.

Azimo’s five-fold increase in money transfers in the last year reflects the on-going disruption of the $600 billion global remittance market. Digital and social network usage is helping workers send money home directly; saving money and time. Azimo’s announcement coincides with the International Day of Family Remittances, which aims to raise awareness of the importance of migrants transferring money home towards global development and local communities around the world***.

The company will use this latest financing to continue its pan-European growth and to target new markets in North America and Asia. Azimo’s management team has unrivalled depth and knowledge of the sector having founded Small World Financial Services in 2005, and building it into Europe’s leading independent, traditional money transfer company.

Azimo founder and CEO, Michael Kent said: “It’s fantastic to be announcing our latest round of funding on the inaugural International Day of Family Remittances, which recognises the huge contribution made by migrant workers to their families and communities back home.

“Azimo is just getting started on its mission to change the sector but already we serve hundreds of thousands of customers and have built the most comprehensive global network of any digital money transfer business. These funds will allow us to further expand our services and continue to give the worlds migrants a better deal.”

Frog Capital’s Iyad Omari said: “Global money transfer is a half-trillion dollar market which is rapidly going online, with customers seeing the benefits in speed, cost and convenience. The emergence of native mobile options like Azimo will only intensify this trend.”

“We’ve been impressed by Azimo’s growth in the sector and the significant traction they’ve made to date. Digging deeper, we like the retention and advocacy among their customer base. We’re delighted to partner with Azimo’s team as they look to drive this transition of the valuable and growing remittance market.”

Azimo’s advisors on this funding round were FT Partners and Dorsey and Whitney.